

BUILT TO PERFORM
I believe culture drives strategy, and the best ideas come from understanding both the people you’re reaching and the team bringing the vision to life.
My career in motorsports, event marketing, and brand development has been a hands-on education in making that happen. I’ve worked across digital strategy, social media, video production, fan engagement, event design, sponsorship sales, project management, PR, and the constant challenge of making it all work together.
Motorsports taught me to move fast, adapt constantly, and deliver under pressure, skills that translate to any business looking for measurable results and lasting impact. From creating branded content that builds trust and converts to developing partnerships that stand the test of time, I connect strategy to execution so brands not only show up but stand out.
Services



Marketing & Partnership Development
For brands, teams, and small businesses, BZSP builds brand architectures that clearly define and elevate your identity and intellectual property. With over 20 years of experience in partnership development, BZSP helps you identify, target, and secure high-value partnerships across multiple industry verticals. Our services are fully customizable to align with your goals, whether you need to enhance your current strategy or add entirely new capabilities.
Content Strategy, Development & Distribution
Branded content is a critical driver of business growth. BZSP develops content strategies that cover creation and distribution across social media, digital channels, and OTT platforms. By building authentic trust with your audience, branded content can boost conversion rates by up to six times compared to traditional advertising.
Special Projects
For businesses seeking advanced manufacturing, skilled engineering talent, or custom fabrication services, BZSP connects you with top-tier professionals and innovative companies to help you achieve your goals.
Board of Directors
BZ Strategic Partners is proud to introduce its inaugural Board of Directors. We are fortunate to have an exceptional group of individuals providing insight and guidance across industries including sports, health and wellness, digital media, leadership, and technology. Their expertise enables BZSP to move and adapt at the speed of culture—helping define and reinforce our core values.
More importantly, each member embodies the traits we strive to uphold as we grow: kindness, compassion, and empathy. They are not only leaders in their fields, but also first-class human beings.

Miranda Craft
Brand Supervisor / Barkley

Michelle Gulino
Global Partnership Solutions / LPGA

James McCormick
CEO / Cloudstructure, Inc

Mike Metcalf
Co-Founder / DECK Leadership

Shaun Peet
Co-Founder / DECK Leadership

Steve Toll
CEO / ISM Saddles

Jeff Womack
CMO / MV Transportation
